Chapter one: The first chapter of the Aureum Journal begins in New York. We’ve mapped out our favorites - from early mornings in SoHo to late nights on the Lower East Side. A guide to the city, our way.
Stay
The Mercer, SoHo — discreet, minimal, the definition of downtown.
Fouquet’s New York, Tribeca — Parisian glamour.
Nine Orchard, Lower East Side — A little edge.
The Bowery Hotel — old New York romance with a downtown edge.
Coffee
Ludlow Coffee, Lower East Side — sunlight and Colombian beans, a reset in Williamsburg.
La Cabra, SoHo — fuel between shows and meetings.
Abraço, East Village — tiny, loud, perfect.
For Matcha stop head to - Sōrate, SoHo.
Brunch
Black Seed Bagels, Nolita — hand-rolled, wood-fired, the downtown staple.
Russ & Daughters Café, Lower East Side — smoked salmon, eggs, and old-school New York charm.
Balthazar, SoHo — the classic breakfast room.
To book
Estela, Nolita — small plates.
Altro Paradiso, SoHo — the dinner that always delivers.
Bridges, China Town — elegant simplicity, seasonal and smart.
The Corner Store, SoHo — nostalgic NYC comfort, steak frites and martinis, always busy.
For when dinner is easy, loud, and late...
Kiki’s, Lower East Side — unfussy Greek, always full, no reservations, get there early or join the crowd outside.
Shopping
The Row, Upper East Side — minimalism at its finest.
Sorbora’s Vintage, Brooklyn — tightly curated racks, rare finds only.
Front General Store, Dumbo — vintage denim, military, and a sharp edit of designer pieces.
Bomi, Soho— curated homeware, rtw and jewelry.
Outline, Brooklyn — a boutique edit of Lemaire, The Row, Dries, and emerging names like Wales Bonner and Flore Flore — plus fresh flowers on the way out.
Tokio 7, East Village — New York’s cult consignment, from Comme des Garçons to Loewe — even Chloë Sevigny shops here.
Where the night begins (and sometimes ends).
Bemelmans Bar, Upper East Side — martinis under murals, old-worldy.
Nine Orchard, LES — moody, cinematic, new-era downtown.
Trinity Place — cocktails inside a century-old bank vault.
Elvis, NoHo— intimate wine bar, low-lit and easy.
Clemente Bar, LES — cool and compact, perfect for a late drink.
Bar Valentina, LES — good happy hour, tiny cocktails, downtown energy.
